Crisis Management

The Tiger Brand in Trouble

30 Nov , 2009  

It is hard to imagine a stronger brand in sports than Tiger Woods.  He is the perfect athlete: incredibly gifted, focused, disciplined, well spoken and of high moral fiber.  The Tiger brand includes achievement, humility and a dedication to family.  All of which makes the unfolding drama around Tiger’s car crash Friday morning very puzzling.  What […]

Crisis Management

Does the Black Friday madness make sense?

24 Nov , 2009  

We are just days away from the biggest retailing day of the year in the United States: the day after Thanksgiving, Black Friday. It is a huge retail day for many reasons: people have the day off, Christmas is just a few weeks away and everyone is feeling content and happy after spending a day […]

Branding Insights

The Lufthansa Mystery

15 Nov , 2009  

This weekend I flew from London to Frankfurt on Lufthansa, and I am now very puzzled. The flight was terrific.  It left on time, the plane was clean and shiny, there were free newspapers at the gate, the flight attendants were friendly and helpful and the in-flight service was excellent.  Despite the fact that it […]

Crisis Management

Maclaren’s Challenge

12 Nov , 2009  

Things are not looking great for Maclaren.  The British stroller company announced this week that it was recalling more than a million strollers that it had sold over the last 10 years because there are 12 reports of finger amputation due to the strollers. The recall news has spread quickly all around the globe; it was […]

Branding Insights

Starbucks: Segmentation and Profits

7 Nov , 2009  

This week Starbucks reported some very strong financial results. Overall operating income for the third quarter improved from $14 million in 2008 to $199 million in 2009. In the U.S, profits more than doubled. This is very impressive because revenues in the U.S. were down during the same period by -4%. Operating margin in the […]

Crisis Management

The Fading Brett Favre Brand

3 Nov , 2009  

There was a remarkable scene in the NFL yesterday: Brett Favre was repeatedly booed at Lambeau Field. It was notable scene because for many years Brett Favre was a much-loved character in Wisconsin.  He played for the Green Bay Packers for 16 seasons and went to two Super Bowls with the team. Favre’s awkward departure from the […]