25 May 2011
Oprah Winfrey is one of the world’s most gifted brand builders; over the years she has demonstrated her ability to create and build a truly remarkable brand. But she now faces a rather big challenge: evolving her brand. Today Oprah signed off, ending her run as a daytime talk show host. In branding terms, she just […]
This site has insights on branding, marketing and communication from Tim Calkins, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management.
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