STRONGBRANDS Professor Tim Calkins, Kellogg School of Management

About
Events
In the Media
Class 5
Books
Contact

Browse articles by topic:
Career Advice
Brands in the News
Defensive Strategy
Super Bowl

Contact

Feel free to contact Tim if you have questions about this blog or would like to learn more about his programs. You can also reach him at (847) 467-3209.

Your Name (required)

Your Email (required)

Subject

Your Message

Δ

Join the conversation

Share your thoughts and observations below.

Recent comments

Ethan Parker on United’s Temporary Branding
Hossein on Creating a New Course on Influencer Marketing
Damilola Bolanle on Creating a New Course on Influencer Marketing
Matt Certo on Rebranding Cracker Barrel
Jeff Neff on Sweet Green and the Risk of AI Driven Customer Service
clyde on Sweet Green and the Risk of AI Driven Customer Service
Hagai Gringarten on Sweet Green and the Risk of AI Driven Customer Service
Lisette on Tesla’s Cyber Truck Fiasco
Herb O’C on Political Ad Review: Ford’s Built for America
Sönke Gooss on Once More: It Is Time to Stop Raising College Tuition

Recent posts

2026 Super Bowl Advertising Review February 9, 2026
Super Bowl Ads in a Time of Crisis January 28, 2026
2026 Brands to Watch January 9, 2026
Looking Back at My 2025 Brands to Watch January 4, 2026
Why Influencer Marketing is the Future November 19, 2025

Welcome to StrongBrands

This site has insights on branding, marketing and communication from Tim Calkins, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management.

Subscribe to Newsletter

Subscribe below to receive Tim’s newsletter and links to new blog posts once or twice a month.

First name

Last name

Email address

Δ

Browse articles by topic:

Brands in the News (241)
Career Advice (37)
Defensive Strategy (133)
Politics (17)
Presenting and Teaching (36)
Super Bowl (70)

Collaborate with Tim

Tim helps companies around the world build great brands. To learn more about his talks, seminars and work-shops click here.

Search site

Search for:

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Connect online

X
LinkedIn

Copyright © 2026 TW Powell Co. Inc. All rights reserved. All contents original, except where noted. TOP

Website by Simon de la Salle