Dannon will debut its first Super Bowl ad on Sunday, promoting its Oikos brand of Greek yogurt. The move seems a little debatable on the surface. Oikos is a small brand, with nothing close to the size or reach of big Super Bowl advertisers such as Budweiser, Toyota or Samsung. Other small food brands have […]
I posted my thoughts on the 2011 Super Bowl ads on the Kellogg Super Bowl Advertising Review blog. You can see the post here: https://kelloggsuperbowlreview.wordpress.com/
We are just days away from the biggest advertising event of the year, the Super Bowl. The advertising circus is already well underway, as brands try to get their message out ahead of the game. Still, the big event is the game itself. Going into the game there are several advertisers to focus on. Chevrolet: […]
Stuart Elliott, from The New York Times, wrote in an article earlier this week that the cost to produce one of the Doritos spots that ran on the Super Bowl was less than $200. $200. That is an astonishing figure. I spent many years at Kraft managing brands such as Miracle Whip and Taco Bell. […]
