Politics

Ashley’s Story and How Trump Might Win in November

9 Jun , 2020  

The world is a complicated place, and people don’t like complexity. Marketers can succeed if they can simplify the decision process. This is one reason brands are so powerful: a strong brand simplifies choice. With this idea in mind, the fall presidential election is shaping up to be complicated for Joe Biden. Ashley’s Story One […]

Politics

Elizabeth Warren’s Savvy Marketing Strategy

18 Sep , 2019  

To be successful as a brand in a competitive market, you have to find a way to differentiate—and the Democratic field of hopefuls is no exception. This presents a greater challenge than one might think, because it is not easy to find and then communicate a motivating differentiator. Elizabeth Warren seems to have found hers. […]