Ad Review: A Weak Effort from Joe Biden
Last week I reviewed one of Donald Trump’s recent ads. I thought it was a pretty effective attack on Joe Biden with a clear message and benefit. You can read my review here. This week, I am looking at a recent spot from Joe Biden. A COVID-19 Plan This new spot, called Real Plans, is […]
Trump’s Powerful Attack Ad
We are heading into election season! This means there will be a lot of political advertising to look at. Over the next several months I will be reviewing the spots. My focus will be effectiveness: will the ad actually work? Will it sway voters? I will keep my political views out of the analysis. I […]
How Biden Can Win: Learn from Reagan
I recently posted an article explaining how Trump might win in November. The key move would be to portray Joe Biden as sympathetic to rioters and looters and hostile to the police. A law and order campaign would likely resonate with voters and give Trump critical momentum. Joe Biden needs to take a different approach. […]
Ashley’s Story and How Trump Might Win in November
The world is a complicated place, and people don’t like complexity. Marketers can succeed if they can simplify the decision process. This is one reason brands are so powerful: a strong brand simplifies choice. With this idea in mind, the fall presidential election is shaping up to be complicated for Joe Biden. Ashley’s Story One […]
Elizabeth Warren’s Savvy Marketing Strategy
To be successful as a brand in a competitive market, you have to find a way to differentiate—and the Democratic field of hopefuls is no exception. This presents a greater challenge than one might think, because it is not easy to find and then communicate a motivating differentiator. Elizabeth Warren seems to have found hers. […]