Super Bowl

GoDaddy, Great Brands and Risk

4 Dec , 2014  

GoDaddy announced last week that it will be advertising on the Super Bowl again in 2015. The announcement was not a surprise; GoDaddy has used the Super Bowl effectively to build its brand over the past decade. This will be its 11th appearance. GoDaddy also announced that its Super Bowl ad will feature a cute […]

Super Bowl

Kicking off the Super Bowl Advertising Season

3 Dec , 2014  

The Super Bowl is just over two months away. Once again, Derek Rucker and I will be leading the Kellogg Super Bowl Advertising Review. I’ll be posting about Super Bowl ads in the weeks leading up to the game. Last year Derek and I had a dedicated blog for the event. This year, I’ll post our thoughts here. […]