STRONGBRANDS    Professor Tim Calkins, Kellogg School of Management

The Super Bowl is just over two months away. Once again, Derek Rucker and I will be leading the Kellogg Super Bowl Advertising Review. I’ll be posting about Super Bowl ads in the weeks leading up to the game.

Last year Derek and I had a dedicated blog for the event. This year, I’ll post our thoughts here.

The Super Bowl is, without a doubt, marketing’s biggest event; you can learn a lot about the state of the marketing world by watching how companies approach the game.

Demand is soft for Super Bowl ads this year. I talk about that in my latest article, which is in the Huffington Post today. Here is the link:

https://www.huffingtonpost.com/tim-calkins/weak-demand-for-super-bow_b_6187644.html