Brands in the News

Wallenda, Chicago and Branding

7 Nov , 2014  

Chicago built its brand this week by hosting Nik Wallenda’s high-wire walk across the city.

The event attracted attention around the world. It was a terrific moment for Chicago; the event highlighted Chicago’s remarkable urban center. While people were watching Wallenda they were also watching Chicago.

This is how great brands are built in the world today.

You can read my perspective on it in the Huffington Post. Click here to read it.

 

Wallenda in Chicago

Nik Wallenda in Chicago


Leave a Reply

Archives

Conversation Across the Site

  • Bonnie Halpern { Thank you so much for another wonderful webinar. I attend the in-person event every year in NYC. I am so happy that you had a... }
  • Tammy Williams { Always enjoy your perspective, Tim, thanks for sharing your insights and expertise. It's truly going to be an interesting game! }
  • Katherine E Brown { It really depends on the fair and the kid. Our local fair has 80% feeder pigs bought from auction or a local person or two... }
  • Todd { Thank you for this insight, Professor. Students rarely have any insight into the mind of a professor or teacher at any level. Come to think... }
  • Mark Sheldon { Very interesting. Thank you and I think your analysis is generally correct. The one thing I would add is that in a small zoom class... }
  • Marty { Ford , built for change ? This is the company Hank almost bankrupted by refusing to replace the model T }
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.