Super Bowl Ads

Kicking off the Super Bowl Advertising Season

3 Dec , 2014  

Super_Bowl_XLIII_-_Thunderbirds_Flyover_-_Feb_1_2009

The Super Bowl is just over two months away. Once again, Derek Rucker and I will be leading the Kellogg Super Bowl Advertising Review. I’ll be posting about Super Bowl ads in the weeks leading up to the game. Last year Derek and I had a dedicated blog for the event. This year, I’ll post our thoughts here. […]

Brands in the News

The NFL Stumbles

22 Sep , 2014  

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The NFL is dealing with a significant brand crisis. How is the league doing at managing it? To evaluate the situation, I turned to Daniel Diermeier, dean of the Harris School of Public Policy at the University of Chicago and until recently a colleague of mine at the Kellogg School of Management. Daniel studies how companies […]

Brands in the News,Defending Your Brand

Apple’s Competitive Challenge

15 Sep , 2014   Video

Apple’s Competitive Challenge

Last week Apple rolled out a trio of new product platforms: iPhones with larger screens, a watch and a payment system. The new phones are not dramatic innovations; they build on existing technology and will help Apple keep pace with competitive offerings. The watch and payment systems are bigger innovations. They are both trying to change the rules. […]