Super Bowl

A Look at the Super Bowl Competitive Battle

20 Jan , 2020  

Super Bowl LIV is coming up in less than two weeks. Football analysts are now studying the teams – the Chiefs and the 49ers. It should be an intense battle. Marketing analysts are looking at the advertising matchups. There is a lot we don’t know at this point. We don’t know all the advertisers; many […]

Brands in the News

2020 Brands to Watch

6 Jan , 2020  

I just filmed my 2020 list of Brands to Watch. You can watch the video here or you can click below. A lot of intense competitive battles will play out this year – it will be an interesting time for marketers. Here is a review of my 2019 Brands to Watch.

Brands in the News

A Look Back at my 2019 Brands to Watch

27 Dec , 2019  

As the year comes to a close, it seems like a logical time to look back at my 2019 Brands to Watch. You can see my assessment here. I’ll be out with my 2020 Brands to Watch in early January. Happy Holidays!

Career Advice

The Surprising Power of Audio Feedback

14 Dec , 2019  

This fall I tried a new approach to grading papers: recording audio clips instead of writing comments. I was amazed by the positive results. I think audio is an idea to consider for anyone who gives feedback, whether the feedback is on papers, proposals, or individual performances.   The Grading Challenge Grading is one of the […]

Presenting

A Good Reminder to Get There Early for a Presentation

18 Nov , 2019  

I recently taught a course in Denmark to a group of business executives, and in the process I was reminded of one of the most basic presenting tips: show up early. The Scene My presentation was scheduled for 8:30, so I arrived at 7:45. I actually got to the neighborhood earlier and enjoyed a cup […]

Brands in the News

Why Free Walking Tours Work

31 Oct , 2019  

Recently I had the opportunity to teach a course over in Copenhagen. It was a fun few days with an engaged, remarkably sharp group. While I was there, I had a bit of free time so I signed up for a free walking tour. It was terrific. The Concept Free walking tours have become very […]

Brands in the News

The Power of Customer Delight

8 Oct , 2019  

A customer is not just a customer. Some customers see the purchase experience as just a transaction. They may buy your product or service, but there is no loyalty, joy or affection. Perhaps you were the cheapest option that day, or the most convenient. Other customers are reluctant, begrudging buyers, who might even wish they […]

Brands in the News

Elizabeth Warren’s Savvy Marketing Strategy

18 Sep , 2019  

To be successful as a brand in a competitive market, you have to find a way to differentiate—and the Democratic field of hopefuls is no exception. This presents a greater challenge than one might think, because it is not easy to find and then communicate a motivating differentiator. Elizabeth Warren seems to have found hers. […]

Presenting

Learning from Trump’s Weather Map Fiasco

6 Sep , 2019  

This week President Donald Trump provided an important lesson for anyone gearing up for a business presentation: only present rock solid data. The Mysterious Line During a press briefing on Hurricane Dorian, Trump held up a weather that featured what appeared to be a black line drawn by hand. You can see the chart here: […]

Brands in the News

An Opportunity for the NY Times: Super-Premium Subscriptions

20 Aug , 2019  

One of the keys to building a successful business is capturing value; you want to align your pricing with the value you provide to your customers. If you are giving customers something of great significance, you should price accordingly. Savvy brand managers understand this. Starbucks executives know that some customers love the special, custom drinks and set […]

Defense

Confusion as a Defensive Strategy

19 Jul , 2019  

Sometimes the best way to protect your brand is to confuse people. An Illinois Election A recent election in Illinois provides a good example of the confusion strategy. In 2016, Michael Madigan, a powerful state politician, faced a primary challenge from Jason Gonzales in a district that is 73% Hispanic. Madigan, concerned about the threat, arranged for […]

Career Advice

Financial Advice for Graduates – 2019

21 Jun , 2019  

It is graduation week at Kellogg! Later today, students will walk across the stage, receive their degrees and head into the working world. For the past few years, I’ve posted some words of advice for the graduates, and I’m continuing the tradition. Today, I’m focusing on finances (I posted some similar financial advance in 2017). […]