Branding Insights

Spirit Airlines: The Power of a Clear Strategy

23 Feb , 2015  

This weekend I had the opportunity to fly on Spirit Airlines for the first time. My assessment: the company has a terrific strategy, but the branding needs some work. I hadn’t planned on flying Spirit, but last week I spent a few days skiing with my family in Breckenridge, Colorado (and dislocated my shoulder in the process, but […]

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