Super Bowl Ads

Kicking off the Super Bowl Advertising Season

3 Dec , 2014  

super-bowl-2015-logoThe Super Bowl is just over two months away. Once again, Derek Rucker and I will be leading the Kellogg Super Bowl Advertising Review. I’ll be posting about Super Bowl ads in the weeks leading up to the game.

Last year Derek and I had a dedicated blog for the event. This year, I’ll post our thoughts here.

The Super Bowl is, without a doubt, marketing’s biggest event; you can learn a lot about the state of the marketing world by watching how companies approach the game.

Demand is soft for Super Bowl ads this year. I talk about that in my latest article, which is in the Huffington Post today. Here is the link:

http://www.huffingtonpost.com/tim-calkins/weak-demand-for-super-bow_b_6187644.html



Leave a Reply

Archives

Conversation Across the Site

  • Stephen Calkins { You were kind not to protest. For an argument that customer service is a key part of iPhone success, see story in today's New York... } – The High Cost of Poor Service
  • emitahill { Wonderful, Tim. I am wildly envious. Love all three of those cities and haven't been in far too long. } – Branding Observations from a Trip to Europe
  • Stephen Calkins { If Whitmire followed other advice you've given--live frugally and save regularly--at least he'll not have serious financial worries. He's 57 and presumably still receiving movie... } – Learning from Kermit’s Downfall
  • Dana { Charging fees is only one part of the racket HA is doing. They are also collecting all monies, collecting interest on the homeowners rents and... } – Why Homeaway’s New Fee Makes Sense
  • Jos. Smedley { Two Dogs, well today we received news from Home Away that starting SOON { "coming to a theatre near you" } there will be a... } – Why Homeaway’s New Fee Makes Sense
  • Jos. Smedley { Melissa, we could not agree with you more and pray that their chickens come home to roost ! Perhaps you would be kind enough to... } – Why Homeaway’s New Fee Makes Sense
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.