Class 5

Tim Calkins works with companies around the world.

Tim teaches, speaks and consults through his firm, Class 5 Consulting. Tim’s programs range from relatively short key-note talks and work-sessions to seminars and projects lasting up to a week.

All of his programs are interactive and have a similar overall goal: helping people become better marketers and brand builders.

While each project is customized, most of them focus on branding and marketing strategy. Some of his most common topics include:

  • Building Strong Brands
  • Managing the Brand Portfolio
  • Marketing for Customer Advantage
  • Developing Breakthrough Marketing Plans
  • Thinking Strategically about New Products
  • Growing an Established Business
  • Defending Your Brand
  • Learning from Super Bowl Advertising

Some of his recent clients include Eli Lilly, HP, Pfizer, Teva, AB InBev, Novartis, Halyard Health and the American Dental Association.

If you are interested in having Tim work with your group you can contact him directly.

Archives

Conversation Across the Site

  • timcalkins { Balancing creativity and a product message is a huge challenge. You can see the framework we use at the Super Bowl Ad Review Site. Click... } – Five Remarkable Super Bowl Ads
  • Jeffrey S. Ball { I always find this an interesting struggle between creativity to cut through the clutter like most advertisers do for something like the Super Bowl vs... } – Five Remarkable Super Bowl Ads
  • Alex Butterman { For next year's competition, you should tackle the issue of getting Dominican Republicans to use seatbelts. From what I am hearing in the media, that... } – Notes from the Kellogg Healthcare Case Competition
  • Ted Morris { Interesting to see if these brands play out vis-a-vis the PIMS principles through to the end of 2017 } – Six Brands to Watch in 2017
  • timcalkins { This will indeed be interesting to watch. The presidency brings with all sorts of branding cues, which makes it very powerful. Brand Trump + Brand... } – 2017’s Brand to Watch: Donald Trump
  • Jill Carr { Hi Professor Calkins, What about the "brand" of the President of the United States? I feel as if there is also a brand image associated... } – 2017’s Brand to Watch: Donald Trump
  • Read more Comments »

Collaborate with Tim

Tim helps companies around the world build great brands. To schedule a program or event click here. To learn more about Tim’s books, click here.