Brands in the News

Bill Cosby: A Predator and Savvy Brand Builder

1 May , 2018  

This week I wrote about the Bill Cosby brand. He was a master brand builder, and used his remarkable brand to cover for his predatory behavior.

Brands are powerful and can be used for good and evil. You can read the article here:

http://fortune.com/2018/04/30/bill-cosby-rape-sexual-assault-trial-jail/


One Response

  1. Thom Disch says:

    Tim, Great article. It highlights the individual need to do our own research and look behind the curtain when making decisions. It is very interesting that so much is said about how social media distorts our reality but the Bill Cosby brand was created entirely before social media existed.

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