1 May , 2018
This week I wrote about the Bill Cosby brand. He was a master brand builder, and used his remarkable brand to cover for his predatory behavior.
Brands are powerful and can be used for good and evil. You can read the article here:
The website of Tim Calkins - helping people use marketing strategy and branding to build strong and profitable businesses.
Tim is a clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg's branding program.