Crisis Management

Four Remarkable Quotes

25 Feb , 2013  

There is a terrific article in The Wall Street Journal today about J.C. Penney. It is worth reading. Here are four noteworthy quotes from the story.   “We didn’t test at Apple.” Apparently this was CEO Ron Johnson’s response when asked if he would consider testing a radical pricing change at J.C. Penney before rolling […]

Crisis Management

Solving the OfficeMax / Office Depot Branding Problem

18 Feb , 2013  

News outlets are reporting today that OfficeMax and Office Depot are apparently considering a merger. The move makes sense for many reasons. The combination will result in significant cost reductions. The new entity will have a stronger negotiating position with suppliers. And competition in the brutal office-products industry will decrease at least a bit. The […]

Super Bowl Advertising

Kellogg Super Bowl Advertising Review: 2013 Results

4 Feb , 2013  

It is clear that advertisers know everyone is watching the Super Bowl. Super Bowl XLVII featured ads that were broadly appealing, safe, and focused on delivering a brand message. The tradeoff, of course, is that it is hard to be distinctive and safe at the same time. This year we saw a lot of ads […]

Super Bowl Advertising

Six Brands to Watch on the Super Bowl

1 Feb , 2013  

There is a lot to see on Sunday’s Super Bowl: more than 50 commercials, each one costing well over $3 million and a big half time show featuring Beyonce. Oh yes, and there will be a football game. With all this advertising excitement it is easy to forget that part. Every commercial provides an interesting […]