Branding Insights

Buying a New Car: Observations and Learnings

20 Feb , 2012  

A couple of weeks ago my wife and I bought a new car: a 2012 Honda CRV. The entire experience was remarkable, and it highlights the core marketing challenge we all face. Earlier this month we visited our local Honda dealer, Fletcher-Jones. We use Fletcher-Jones for service. We did a test drive on a new CRV and liked […]

Super Bowl Ads

2012 Kellogg Super Bowl Advertising Review

7 Feb , 2012  

That was quite a Super Bowl!  The Kellogg Super Bowl Advertising Review results are in.  You can see my thoughts on the ads here:

Defending Your Brand,Super Bowl Ads

Dannon Fights Back

3 Feb , 2012  

Dannon will debut its first Super Bowl ad on Sunday, promoting its Oikos brand of Greek yogurt. The move seems a little debatable on the surface. Oikos is a small brand, with nothing close to the size or reach of big Super Bowl advertisers such as Budweiser, Toyota or Samsung. Other small food brands have […]