Defending Your Brand

UBS: Attire and Branding

17 Dec , 2010  

The Wall Street Journal reported this week that financial giant UBS is out with a new dress code for its Swiss employees.  You can read the article here: The UBS code is rather impressive; it is 44 pages long and includes lots of advice on dress and person hygiene.  It document reviews how to […]

Brands in the News

Starbucks and Seattle’s Best

3 Dec , 2010  

This week Seattle’s Best coffee has been in the news; the brand is rolling out a new simplified packaging system.  Seattle’s Best is adopting a new level system, featuring different coffee blends at different amounts of intensity. The move is all part of an effort to reinvigorate the Seattle’s Best brand and, perhaps more importantly, […]