Crisis Management

Tiger’s Very Small Step

22 Feb , 2010  

Tiger Woods took a step toward rebuilding his brand on Friday, but it was a small step indeed. His statement on Friday was most notable for what was absent, including most of the press, questions and a timetable for his return to golf. And, of course, Tiger’s usual confidence and poise. I think the only […]

Crisis Management

P&G’s Olympic Shocker

16 Feb , 2010  

The 2010 Winter Olympics are turning out to be quite surprising, at least in terms of the advertising. Topping the list is P&G, which this weekened unveiled a new advertising campaign that represents a huge strategic shift for the company. P&G has long been one of the world’s best examples of a company with a […]

Super Bowl Advertising

The $200 Super Bowl Ad

11 Feb , 2010  

Stuart Elliott, from The New York Times, wrote in an article earlier this week that the cost to produce one of the Doritos spots that ran on the Super Bowl was less than $200. $200. That is an astonishing figure. I spent many years at Kraft managing brands such as Miracle Whip and Taco Bell.  […]

Crisis Management

Toyota’s Nightmares

3 Feb , 2010  

Here is a nightmare to think about. You are driving along in a car when it suddenly and for no apparent reason starts speeding up. You can’t stop it; the car just goes faster and faster. You try to get it to slow down but you can’t. The brakes don’t work. You weave in and out […]