Branding Insights

Healthcare: Here’s a Better Idea

28 Jan , 2010  

“But if anyone from either party has a better approach that will bring down premiums, bring down the deficit, cover the uninsured, strengthen Medicare for seniors, and stop insurance company abuses, let me know.”                                                             President Barack Obama Last night President Barack Obama asked people to let him know if they had a better idea […]

Brands in the News

The End of Free Content at The New York Times

20 Jan , 2010  

You don’t have to attend Kellogg to know that it is hard to make a lot of money by giving things away.  Selling products for nothing might make you feel good and it will often attract a crowd, but it is not a smart way to run a business.  There isn’t any profit in that particular business […]

Crisis Management

A Good Deal on Pizza

12 Jan , 2010  

Last week Nestle announced that it was buying Kraft’s pizza division for $3.7 billion.  Since that time a number of people have commented that the deal was not a smart one for Nestle. I disagree completely; I think the deal is a brilliant move by Nestle. Nestle is the clear leader in frozen meals in […]

Branding Insights

Smart Phones Wars: Not Going to End Well

7 Jan , 2010  

It seems like everyone is launching a smart phone these days. Earlier this week Google started selling a smart phone.  Today Dell rolled out a new one.  Motorola is still aggressively promoting the Droid.  Apple keeps investing in the iPhone.  RIM is spending heavily on Blackberry.  Palm, Samsung and Nokia are still in the game.  HP and Cisco […]

Managing Your Career

A 2010 Resolution

1 Jan , 2010  

I am not big into resolutions, but I think we all could benefit from this one: do not repeat Tiger’s mistakes.  It is now becoming quite clear that the Tiger brand machine is coming apart and it will be a long time until it recovers.  Yesterday AT&T announced that it was dropping Tiger Woods, following the lead […]