Crisis Management

Southwest’s Gamble

29 Sep , 2009  

Southwest Airlines has once again taken a different path in the airline industry. While virtually every major carrier is now charging people to check bags, Southwest continues to offer free baggage checking.  And Southwest is now promoting this fact with some bold, in your face advertising. The spot currently running features Southwest baggage handlers discussing baggage […]

Brands in the News

Apple Advertising Rolls On

24 Sep , 2009  

Never underestimate the power of a simple, compelling idea. More than three years ago Apple rolled out a series of ads featuring the Apple and PC characters.  The initial spots were terrific.  They grabbed your attention and communicated a benefit.  Perhaps more importantly, there was no confusion about who the ads were for: Apple. Since […]

Branding Insights

Branding Tuna

22 Sep , 2009  

The New York Times on September 21 featured an interesting article about branding tuna in Japan.  It is a wonderful example of the power of branding. Sashimi is big business is Japan, with tuna attracting much of the attention.  And the finest Pacific bluefin tuna in Japan supposedly comes from a small town called Oma. […]

Crisis Management

The World’s Most Valuable Brands

21 Sep , 2009  

The new brand rankings are out!  This is big news for people interested in brands and branding, but the rankings should be taken with a very healthy dose of salt. Every year Business Week publishes a list of the world’s most valuable brands.  The list is developed in conjunction with Interbrand, a large global branding […]